Measuring The Influence Of Marketing On Consumers

There are companies that encountered complaints from customer/s about the effect on using certain products. Customers are motivated to use the products due to the influence brought by the well known personalities (movies, sports enthusiast, etc) without due consideration on the effect of such product. Inefficient information on product features, benefits and proper usage may result to the company being held liable, hence, drop in sales and sometimes end up in court litigations due to customers’ complaints.

Why do a certain products sell more than the competition? It is obviously because of the company’s tract record plus the products are made through modern manufacturing technology acceptable in international standard that they claim through promotions and advertisements.

These companies must always maintain their performance standard at the highest degree. To be more meticulous about the product’s specifications including the smallest details to ensure continuous increase in number of satisfied customers.

Several years ago, companies from developed countries involved in networking business ventured to expand their business in Asian countries. When the business was introduced, many thought of it as the answer to their “HOPE” of uplifting their way of life. People who were enticed to be in the business were generally from the middle and upper middle class of the society. These are the employed, those who are into small business or the SMEs (Small and Medium Enterprises), OCWs (Overseas Contract Workers) in search for other sources of income. How many of these people can now claim that they are in the right business?

Sadly, a large number of these people who went into networking business failed and only a few were able to recover their investment. They started without having thorough knowledge on how to do networking business. Actually, networking business cannot provide immediate result.

People who have competence in networking business are the ones most likely to succeed. They continuously study or learn the needs of others and able to find a sound solution to their needs through networking business. They invest considerable time and energy in making strong contacts with people and usually do their networking activities after work. They see to it that relationships with their up-lines and down-lines are deeply nurtured to keep the momentum going and ultimately achieve their goals.