Attraction Marketing & Creating Influence, Did You Forget These Basics?

I was listening to an awesome audio training I own from Brian Tracy about the power of how you think & how self doubt can ultimately devastate your potential for an entire lifetime.

Following that, another of his audios started playing automatically and since I was working on something that did not require creativity, I just let it continue.

It turned out to be a great refresher of some essential knowledge relevant to attraction marketing. It brought me back to my Dale Carnegie "How To Win Friends And Influence People" training."

(Which I need to listen to again by the way).

The most effective leaders are individuals who have mastered the skill of creating influence, not those who just have a title or position of some sort.

I am reminded of Princess Diana, who was so powerfully effective at creating influence. Even after her divorce and her title was stripped of her, she continued to have far more popularity and influence than her royal ex-husband would ever have.

The number of people who tuned in to the funeral of this commoner and ultimate persuader numbered about 2 BILLION. Nearly half the world's population at the time were in attendance.

This was not because of position, wealth or title. I would love to speak with someone who knew her personally.

I'm sure it would be discovered that she was a master of the age old art of influence, which both Dale Carnegie's book and course, as well as the Brian Tracy training, Communicate With Power, are based on.

Attraction marketing today could use an infusion of these powerful relationship skills. These are the foundation of leadership and of creating influence, such that others willingly do anything you request.

It's all about making people feel important and raising their self-esteem. This is how you become a leader, not by commanding others.

The basics I learned from Brian Tracy for creating influence are known as the 5 A's. Many of these are the same or similar concepts as you find in the Dale Carnegie book as well.

* Acceptance, or the need to be accepted for who you are by people. This is as simple as just a genuine smile.

* Appreciation, or saying thank you for any gesture, no matter how small. This raises both your self-esteem and that of another.

* Admiration, complimenting others on a trait or quality they possess, or something they have worked for.

* Approval, praising others specifically about something they've achieved immediately after they do it.

* Attention, or listening when the other talks. This is the most essential key to leadership and persuasion, as well as the most difficult among men.

The last is something I've grown phenomenally at since starting with attraction marketing and can only visualize the impressive results I would have experienced as a sales professional had I been a master of this in my former career.

Brian talks about four keys to attention since attention is the most powerful and foundational of the five. They are:

1.Listen with your full attention and don't interrupt. Lean forward eagerly, hanging on every word.

2.Always pause before replying. This will help you avoid the cardinal sin of interrupting, help you hear at a deeper level, and show that you consider what they said valuable.

3.Question them for clarification. Questions like, how do you mean exactly, or how did that make you feel are very powerful.

4.Paraphrase in your own words back to them what they said.

This is just one small part of what I learned out of this training, but these concepts are so common in anything I've ever read in the area that they are very important for anyone wanting to be a master of attraction marketing.

For attraction marketing success and to become a great leader, you must become a master of creating influence. You must listen and listen well.

I would highly recommend that you go back and read or re-read that Dale Carnegie book as well as reviewing Communicate With Power by Brian Tracy, especially if you are new to attraction marketing.