Social Media Straight Talk: The Roi Facts And Figures

Not to second guess you, but I bet overwhelmingly it is someone you have direct contact with, someone who has actually purchased the product or service, or has heard good things about it from a trusted friend. Recommendations are sales gold.

This senario falls into the realm of social media networking. It is powerful, it is convincing and it is proven. Companies have spend millions of dollars to promote their brand and to deliver the right message to consumers through traditional advertising. Now the statistics are in and they are moving more of their marketing dollars to the digital/social media arenas.

Here are a few social media facts and figures:

1. 300,000+ businesses use Facebook
2. 300 million people are active Facebook users
3. 100 million viewers are on YouTube
4. 14 million Twitter users
5. 346 million people read blogs; 184 million bloggers

Your new and current business will depend more and more on social media marketing. That’s were the hearts and minds of your customers will be focused. They are relying more on input and personal experiences in decision making that having some Madison Avenue wag influence your decision where to spend your hard earned money.

Grow your Home Business

The paradigm has shifted. Power to the people. As James Frley, CMO Ford stated, “You can’t just say it. You have to get the people to say it to each other.”